A trunk show is a retail event hosted by a friend or acquaintance at her home disguised as a social gathering. The naive and uninitiated mother will discover after her second glass of Chardonnay that she cannot reasonably leave this “party” without spending more money than she wanted to on things she will rarely use, wear, or put on her children. Naturally, there are exceptions. Smocked clothing springs to mind. Kitchen wares, jewelry, beauty products, hand bags, cleansers and lotions do not. Often the cute invitation will say “no need to shop - please stop by for a glass of wine and a nibble” or something friendly and harmless. The well informed mother should know that while her friend may genuinely mean this, the vendor behind the trunk show is banking on the fact that nice ladies might feel a certain amount of pressure to purchase something, anything, once in a friend’s home. Even some free range angora. While everyone likes to be invited to events, the well mannered modern mother should, upon receiving an invitation to such a gathering, check out the product on line and determine whether she has a desire or need for it. If not, a timely and polite response such as “So sorry to miss all the fun!” will suffice. Additionally, the kindly mother who is feeling pressured by someone she knows to host such an event and invite her friends should think long and hard about whether this is a product she is comfortable endorsing. Finally the modern mother who wishes to get her friends together should buy her own invitations and invite them over for drinks and nibbles just for the heck of it. After all, who has ever heard of anyone declining a party invitation because there wasn’t going to be any shopping there?
Trunk Shows
A trunk show is a retail event hosted by a friend or acquaintance at her home disguised as a social gathering. The naive and uninitiated mother will discover after her second glass of Chardonnay that she cannot reasonably leave this “party” without spending more money than she wanted to on things she will rarely use, wear, or put on her children. Naturally, there are exceptions. Smocked clothing springs to mind. Kitchen wares, jewelry, beauty products, hand bags, cleansers and lotions do not. Often the cute invitation will say “no need to shop - please stop by for a glass of wine and a nibble” or something friendly and harmless. The well informed mother should know that while her friend may genuinely mean this, the vendor behind the trunk show is banking on the fact that nice ladies might feel a certain amount of pressure to purchase something, anything, once in a friend’s home. Even some free range angora. While everyone likes to be invited to events, the well mannered modern mother should, upon receiving an invitation to such a gathering, check out the product on line and determine whether she has a desire or need for it. If not, a timely and polite response such as “So sorry to miss all the fun!” will suffice. Additionally, the kindly mother who is feeling pressured by someone she knows to host such an event and invite her friends should think long and hard about whether this is a product she is comfortable endorsing. Finally the modern mother who wishes to get her friends together should buy her own invitations and invite them over for drinks and nibbles just for the heck of it. After all, who has ever heard of anyone declining a party invitation because there wasn’t going to be any shopping there?
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1 comment:
I tend to try to avoid these "parties" at all cost.
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