With Abercrombie and Justice for all...

It was bound to happen eventually.  Some day, the modern daughter who had never noticed her clothing in her life (unless it itched), was going to wake up and listen when her peers started talking about Abercrombie, Justice and the mall.  The modern mother knew that one day the modern daughter would want to visit those places and wear clothes from there.  The modern mother just didn't know it would be last week.

The good news is: the music was so LOUD in Abercrombie Kids that neither mother nor daughter could stand it.  Now, one assumes, the brilliant marketing minds at Abercrombie Kids know what they are doing and despite how repelling the music is to one demographic (people with ears) there is presumably a swath of the credit card carrying population that does not mind this incredible noise.  Indeed, a quick search on the Google revealed a number of intelligible answers to the question "Why is the music so loud in Abercrombie Kids?" Our favorite response was: "There have been scientific studies showing that loud music makes you make rash decisions, mainly because you are not thinking as clearly as you would be if there was no loud music."  Other hypothesis included "The loud music will distract you from the prices." and "It's tragically hip."  

Then came the store Justice.  In the interest of full disclosure, it should be noted, that many a mother had warned the modern mother about how awful Justice was.  So much like The Blair Witch Project it appeared less scary than it might have.  But it was sparkly, it was neon and there was just so, so much of it.  Lots of it was too skimpy.  Some was just not age appropriate. 


You can go with this... Party Dress from Justice 




None of it seemed well made.  But there were a couple of pairs of shorts long enough for some and short enough for others and two tops that provided coverage where coverage should be.  So, a detente was reached and they proceeded to the register.  At this point the modern mother nearly had a heart attack.  Even with the first time shopper 40% discount the total for four items came in at more than twice what the modern mother had been expecting.  Never mind what she could have done with that kind of cash at Pears and Bears or some trunk show. After all, there is no point dwelling in the past.  


Or you can go with that... Kayce Hughes/Pears and Bears
 
 
 
N.B. Perhaps a certain type of modern mother might have nixed the whole outing to the mall in the bud.  However,  it is our limited experience that "You gotta know when to hold 'em.  Know when to fold 'em.  Know when to walk away.  Know when to run..." and it is our hope that by exposing the modern daughter to the options available in conjuncture with our own example she will find her own path which we personally hope will be be more boho chic and less hoochie mama.

4 comments:

Lindsey said...

Oh, sigh. My daughter (almost 10) traded in Pears & Bears and their kin for a passion for Justice about a year ago. I still hold a firm line on a lot of what is found there, but I agree with you on the general bias to give her a sense of autonomy about this one. I figure ... save my battles for the bigger ones? Like the ear piercing and the cell phones? xox

Gina said...

Always love your posts, Liz, and could not agree more with this one.

kayce hughes said...

Thank you!
my kids love those stores too!

Kate said...

Oh my, do I sympathize. Did you not notice the overpowering fragrance at Abercrombie? That sends me into frantic purchasing more than the music. For some reason, my 13 year old has an odd conservative streak to her when it comes to clothing. I just have not yet convinced her wear the wool kilts I saved from high school in the 80's.

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